Creator Kit

TickTalk

Quick Reference

Everything you need. Nothing you don't.

01

The Brand

500,000+
families
80+
countries
10+ years
trusted

Founded by two parents who wanted their kids connected and safe — without handing them a smartphone.

Built in-house in Brea, California. Every feature came from real feedback from real families.

The Brand in One Line

TickTalk keeps kids connected and safe — without giving them a smartphone.

Communication First. Safety Always.

02

The TickTalk 6

AI SmartPin GPS

Corrects and improves location accuracy at the places your kid visits most.

Calling, FaceTalk & Messaging

Voice, video (FaceTalk), SMS & secure in-app messaging. Parent-approved contacts only.

TickTalkie™ New

An LTE/Wi-Fi walkie-talkie for approved TickTalk Watch Friends — beyond normal walkie-talkie range. Works with TickTalk 5 and newer.

Parent-Managed Controls

Contacts, location, DND/Focus, permissions & emergency tools — all managed in the TickTalk App.

TickTalk Radio

Age-curated music & wellness stations (not an open catalog) — parents preview and control every station. Separate $4.99/mo.

5MP Camera

Photos, video, and FaceTalk. Same camera as TickTalk 5.

!

SOS & 911

Hold the red SOS button 5 seconds to reach the emergency contact. Power once, then SOS twice for 911 (parent can enable/disable).

IP68 Water Resistance

Built for everyday kid life — rain, splashes, sweat. Not rated for swimming.

Up to 100 Hours Standby

Up to 100 hours of standby, maintained in a slimmer, lighter design.

Built-In eSIM

No physical SIM to insert, replace, or troubleshoot. U.S. models ship with a pre-installed TickTalk eSIM.

Global Travel Plan New

One data travel plan across 160+ countries and regions.

TickTalk 6 kids smartwatch
SHIPS AS: WHITE WATCH · TEAL BAND — OR — BLACK WATCH · BLACK BAND
Swap bands separately in Coral Pink · Yellow · Black · Teal (two sizes)
Slimmer, lighter body · 1.6" AMOLED display (320×360) · washable, swappable comfort band with SignalBooster 2.0™ · included protective case
03

Who You're Talking To

  • Kid is gaining independence, parent isn't ready for a smartphone yet
  • Held off on a phone — screen time, social, cost
  • Wants their child to feel trusted & grown-up
  • Parents ages 30–45, active on Instagram / TikTok
  • Skeptical of ads that feel staged
  • Existing TT5 families wondering if an upgrade is worth it
The Core Tension

"I want to reach my kid and know they are safe — but I am not ready to give them a phone."

Speak to that feeling. You're already most of the way there.

Target age: kids 3–12 (sweet spot 5–11) · Parent audience: 30–45
04

Content Angles

Mom and daughter Little girl wearing TickTalk School kids with backpacks Mom holding TickTalk watch

Peace of Mind

Show the moment you stopped worrying. Lead with the feeling, not the feature.

Kid's Reaction

Let the kids carry it — camera, music, calling grandma. Authentic & shareable.

Real-Life Use

Morning routine, school drop-off, after-school. Show it in daily life.

Gift Angle

Birthday, back-to-school, holidays. Tech that isn't just another screen.

Ø

Why Not a Phone

Address the question kids ask parents. Story-driven, hits the right nerve.

!

Safety Walkthrough

Casual demo of SOS, GPS/AI SmartPin, or DND/Focus — educational, not a sales pitch.

TickTalkie Teamwork New

Show two kids actually apart — different rooms, yards, across a park — coordinating over TickTalkie. The whole point is distance. Don't film them standing side by side.

Travel Ready New

Family trip content: packing, activating the eSIM before a flight, staying reachable abroad without swapping a SIM. Keep coverage claims honest — many destinations are data-only.

Upgrade Story New

Already have TT5 content? Natural next post. Frame as "more refined" — slimmer design, no more SIM card, brighter screen. Never "TT5 was bad" or "obsolete."

Themes to Lead With

What your content should reinforce

Across every angle you choose, these are the core messages TickTalk wants creators to land on. Weave them into the story you're telling — not as taglines, just as truths.

01 Delaying smartphones
02 Reducing screen exposure
03 Maintaining family connection
04 Enabling child independence safely
05 Preserving communication without social media
06 Communication without compromise
07 One less thing to manage
Inspiration Reel

See how other creators are doing it

A live carousel of recent posts from the TickTalk creator community. Use these as reference for tone, framing, and format — not for copying.

05

Tone & Rules

Tone

Conversational

Like texting a friend, not pitching a brand.

Specific

"My 8-year-old" lands harder than "kids."

Calm

Reassuring product — not a hype product.

Honest

If something surprised you, say it.

Do's & Don'ts
Speak from your own experience
Lead with safety, relief, independence
Mention no internet / no social media
Say "IP68 water-resistant," never "waterproof"
Say "built-in eSIM," never "no SIM"
If mentioning TickTalkie, say "watch-to-watch"
Compare to TT5 respectfully — upgrade, not correction
Always link to myticktalk.com
×Make it feel scripted
×Make specific safety guarantees
×Compare or tag competitors
×Say "works worldwide" — say "160+ countries and regions"
×Write "TT6" in captions — spell out "TickTalk 6"
×Compare battery/standby numbers to TT5
×Imply the app can hear TickTalkie conversations
06

Quick Q&A — Know Your Answers

What age is it for?

Designed for kids ages 3–12 — sweet spot is 5–11.

How much does it cost?

$169.99. Plans are managed through the TickTalk App via built-in eSIM.

Does it need a monthly plan?

Yes — Essential ($9.99/mo) or Premium ($24.99/mo), managed through the TickTalk App. TickTalk Radio is a separate $4.99/mo add-on.

Does it use a SIM card?

No physical SIM to insert or swap — TickTalk 6 has a built-in eSIM.

Can kids access the internet?

No. No games, no social media, no open internet — that's the point.

What's TickTalkie?

An LTE/Wi-Fi walkie-talkie for approved TickTalk Watch Friends — works beyond the range of a normal walkie-talkie. Works with TickTalk 5 and newer.

Who can contact the kid?

Only parent-approved contacts, managed entirely through the TickTalk App.

Is it waterproof?

No — IP68 water-resistant. Fine for rain, splashes, and sweat. Not for swimming.

What about traveling abroad?

The Global Travel Plan covers 160+ countries and regions through one plan — no local SIM needed. Coverage and voice/data support vary by destination.

iPhone or Android?

Works with the TickTalk App on both.

Battery life?

Up to 100 hours of standby time — varies with use, signal, and settings.

Is it an upgrade from TT5, or a different product?

An upgrade — slimmer design, brighter AMOLED display, built-in eSIM, and TickTalkie all build on what TT5 already did well.

Return policy?

30-day money-back guarantee. (Warranty terms are being confirmed — check with your TickTalk contact before quoting them.)

07

When You Post

1

Tag us

@myticktalk on Instagram or @_myticktalk on TikTok — in the caption AND in the post.

2

Use the hashtag

Add #TickTalkFamily so we can find your post even if the tag drops.

3

Disclose

Add #ad or #sponsored if applicable. Required by FTC for paid partnerships.

4

Send us the link

DM the post link to @myticktalk or email it to your contact. We may reshare.

A note on FTC disclosure: If you've received a free product, payment, or any compensation from TickTalk, U.S. law requires you to disclose the partnership clearly — in the post itself, not buried in comments. Use #ad, #sponsored, or #partner at the start of your caption.
08

Your Asset Folder

TickTalk 6 logo files — primary, white, dark
Outro shot for ad use
Concept & mood reference images
Access Your Asset Folder
drive.google.com/drive/folders/1vN5iFF2zuri9L-qlhAV6SPrJPGbB9rDW
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